Aerospace Landing Page

Project Overview

Challenge

During the final stages of a high stakes aerospace project, our client expected a new, custom designed landing page as part of the release. However, internally no such deliverable had been finalized and the placeholder concept was underwhelming at best.

Goal

Design a landing page that met and exceeded client expectations, salvage the project’s integrity, and ensured future partnership.

Role: Designer and Quality Assurance

Team: Design, Engineering

Tools: Miro, SharePoint

Background & Problem Discovery

Initially, I was brought onto the project to support QA testing and documentation. During a key client call, the client was expressing their excitement in receiving a new landing page, They showed references of inspiration from top aerospace and luxury automobile sites. After the call, I asked the project manager to share the planned landing page. The response?

I saw a major gap that could derail the entire client relationship and took initiative.

Solution

I reached out to a developer on another project and persuaded them to join forces. Together, we:

• Explored competitor landing pages for design inspiration

• Created several layout and style options in Miro

• Balanced visual design with the aerospace client’s brand and messaging

  
  

I presented the options to the project manager, who approved one immediately after seeing the value.

Delivery

The client approved the proposed landing page in UAT and was implemented without delays. I supported final QA and front-end tweaks to ensure the handoff went smoothly and matched the client’s vision.

Key Features Designed:

• Clean, modern layout with bold CTA areas

• Aerospace visuals with on-brand colors and hierarchy

• Flexible content blocks for future reuse

Impact & Outcomes

During the client's project recap meeting, they expressed delight and surprise at the quality of the landing page. Emphasizing that without it, they would have pulled future projects.

• Design helped retain 35% of the company’s projected revenue for the year.

• I was promoted into a new role, recognized for my initiative and client impact.

Reflection

This experience reinforced:

• The power of listening closely to clients

• How UX can create real business value in high pressure environments

• That initiative and follow through can turn a risky moment into a career defining win