About

My curiosity allowed me to acquire a breadth of knowledge that spans industries in a variety of roles. I am a facilitator of discussion, a researcher of opportunities, an analyst of the root cause, and a consultant to decision makers.

Regardless of whichever hat I am wearing that day, I follow a design thinking approach that is human-centered. The following are a sample of methodologies that I may employ.

Research

Interviews

Interviews reveal insights that other data collection methods might miss. Participants often share personal stories that highlight their motivations and emotions, leading to understanding and more nuanced conclusions.

Focus Groups

Focus groups consist of guided group discussions where participants share their opinions, experiences, or ideas about a specific topic. This method fosters interaction, helping researchers capture diverse viewpoints and generate rich qualitative data.

Observations

Observations offer insights by capturing behaviors in their natural contexts, reducing the impact of artificial settings. This allows for the recording of actions and interactions, leading to a clearer understanding of real life behavior.

Surveys

Structured surveys are used to collect data from a large group of respondents, typically in the form of quantitative responses. They are efficient for gathering standardized data on specific topics across a wide population.

Analysis

Root Cause

Used to identify the primary cause of a problem rather than just addressing its symptoms. By uncovering the root cause, organizations can develop long-term solutions that address the issue at its source, rather than just treating symptoms.

Kaizen

Emphasizes on continuous, incremental improvement. It focuses on identifying and addressing small issues continuously to prevent larger problems from developing, often through team-based problem-solving and analysis.

Systems Thinking

An approach that looks at the problem as part of a larger system, considering how different elements interact and influence one another. This methodology helps to identify root causes by understanding the bigger picture and recognizing patterns that lead to problems.

Facilitation

Define the Problem

The group works to define and refine the problem that needs solving. This could involve mapping out user needs, identifying pain points, or reviewing project goals.

Feedback

Participants share their prototypes and ideas with the group for feedback. The team discusses strengths, weaknesses, and opportunities for improvement, often iterating on designs.

Ideation

Participants generate ideas, often using techniques like mind mapping, sketching, or even individual or group brainstorming.

Prioritization

The group narrows down the best ideas and prioritizes them by voting on which concepts are most viable, relevant, or aligned with the project goals.

Prototyping

Teams may create wireframes, sketches, or digital mockups that represent the core concept. The goal is to make ideas tangible and testable.

Implementation

In the implementation phase, facilitation ensures decisions are clearly communicated, consistently applied, and user needs remain central.

Case Studies

A collection of work that puts users first, always. Thoughtful, functional, and crafted to solve problems through a lens of empathy and usability.

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Ja Hassan